The Crisis of the Corporate Planning Model

The crisis of the corporate planning model refers to the realization that rigid, long-term plans often fail to adapt to rapid changes in the business environment. Traditional models assume stability and predictability, but markets, technology, and customer preferences evolve unpredictably. This leads to plans becoming outdated or ineffective, causing strategic missteps. As a result, many organizations now recognize the need for more flexible, dynamic approaches that can respond quickly to change rather than rely solely on fixed, detailed forecasts.