Igor Ansoff

Igor Ansoff was a Russian-American mathematician and business theorist known for his work in strategic management. He developed the Ansoff Matrix, a tool that helps businesses decide their growth strategies by categorizing them into four options: market penetration, market development, product development, and diversification. This framework assists companies in analyzing risks and opportunities when entering new markets or introducing new products. Ansoff's ideas have significantly influenced strategic planning, helping organizations navigate change and achieve growth. His contributions remain essential in understanding how businesses can adapt and expand in competitive environments.