Differentiation Strategy

A differentiation strategy is a competitive approach where a company aims to stand out from its rivals by offering unique products or services. This could involve superior quality, innovative features, exceptional customer service, or a distinctive brand image. By making their offerings distinct, companies can attract specific customer segments willing to pay a premium, thus boosting their market position and profitability. Essentially, it’s about being different in a way that matters to customers, allowing the business to compete based on qualities other than just price.