Focus Strategy

A focus strategy is a competitive approach where a company targets a specific niche or segment of the market, rather than trying to serve everyone. By concentrating on the unique needs of a particular group, the company can tailor its products, services, and marketing to better meet those customers' preferences. This can lead to strong loyalty and reduced competition within that niche. Essentially, a focus strategy allows a business to stand out by being a specialist in a specific area, rather than a generalist trying to compete with larger rivals.