Unique Selling Proposition

A Unique Selling Proposition (USP) is a distinct feature or benefit that makes a product or service stand out from its competitors. It answers the question, "Why should a customer choose this over others?" A good USP highlights what is special or different about an offering—whether it’s superior quality, unique design, exceptional service, or value for money. By effectively communicating its USP, a business can attract and retain customers who are looking for that specific advantage, ultimately influencing their purchasing decisions and loyalty.