Corporate-Level Strategy

Corporate-level strategy refers to the overarching plan and direction that a company takes to manage its various business units and operations. It involves decisions about which markets to enter, how to allocate resources, and whether to acquire, merge, or diversify into new areas. Essentially, it defines the overall scope and direction of the organization to maximize value and competitive advantage across all its businesses. This strategy ensures that all parts of the company work together cohesively to achieve long-term goals and respond effectively to changes in the market.