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normative commitment

Normative commitment refers to an individual's sense of obligation to remain with an organization or group due to perceived moral or ethical reasons. This commitment often arises from feelings of loyalty or duty, which may stem from personal values, cultural expectations, or the desire to reciprocate the support and investment that the organization has provided. Essentially, it reflects a commitment based on what one feels they should do, rather than personal desire or obligation, creating a bond that encourages individuals to stay even when faced with challenges or opportunities elsewhere.

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  • Image for normative commitment

    Normative commitment refers to the feeling of obligation an individual has towards their organization or community. It implies that a person feels they should remain loyal and motivated to contribute, often because of ethical beliefs or personal values. This commitment can stem from a sense of duty, emotional ties, or the belief that leaving would let others down. Essentially, normative commitment is about staying not just for personal benefits but because one feels it is the right thing to do, fostering a connection to the group or organization based on moral or social responsibilities.