The Heart of Change

"The Heart of Change" is a framework for successfully implementing organizational change, developed by John Kotter. It emphasizes that effective change is driven by emotional engagement rather than just logical arguments. The process involves creating a sense of urgency, building a guiding coalition, and communicating a vision. It also highlights the importance of empowering individuals to act, celebrating short-term wins, and anchoring the changes into the organization's culture. Ultimately, it focuses on transforming attitudes and behaviors to facilitate lasting change rather than merely altering systems and structures.