ACSI (American Customer Satisfaction Index)

The American Customer Satisfaction Index (ACSI) is a national benchmark that measures how satisfied consumers are with various products and services. It uses surveys to gather feedback from customers about their experiences, covering areas like quality, value, and service. ACSI scores range from 0 to 100, with higher scores indicating greater satisfaction. These scores help businesses understand their performance and identify areas for improvement. Companies often use ACSI data to enhance customer experiences and increase loyalty, while consumers can use it to inform their purchasing decisions.