ACSI model

The ACSI Model, or American Customer Satisfaction Index, measures customer satisfaction across various industries in the United States. It tracks how satisfied customers are with products and services by collecting feedback through surveys. The model uses a scale of 0 to 100, where higher scores indicate greater satisfaction. This data helps businesses understand customer experiences, identify strengths and weaknesses, and improve their offerings. The ACSI is useful for comparing customer satisfaction trends over time and across different sectors, providing valuable insights for companies aiming to enhance customer loyalty and service quality.