American Customer Satisfaction Index

The American Customer Satisfaction Index (ACSI) is a tool that measures how satisfied customers are with various companies and their products or services. It gathers feedback from consumers across different industries, using surveys that assess their experiences. The results provide a score on a scale from 0 to 100, helping businesses understand their performance and identify areas for improvement. ACSI scores are used by companies, investors, and researchers to gauge customer satisfaction trends and benchmark against competitors, ultimately influencing business strategies and customer relations.