satisfaction measurement

Satisfaction measurement is the process of evaluating how pleased customers or clients are with a product, service, or experience. It involves collecting feedback through surveys, reviews, or other methods to understand whether expectations were met or exceeded. This helps organizations identify strengths and areas for improvement, ensuring they better meet customer needs. Essentially, it’s a way to gauge overall happiness and loyalty, guiding businesses to enhance quality, build trust, and foster long-term relationships. Accurate satisfaction measurement is key to understanding and improving customer experiences.