Unfair Commercial Practices Directive

The Unfair Commercial Practices Directive is a law in the European Union aimed at protecting consumers from misleading and aggressive marketing tactics. It ensures that businesses provide truthful information about their products and services, prohibiting practices that could deceive or manipulate consumers. This includes false advertising, hidden fees, or misleading claims. The directive empowers consumers to make informed choices and fosters fair competition among businesses. Ultimately, it aims to create a safe and trustworthy marketplace for all consumers within the EU.