Directive 2005/29/EC

Directive 2005/29/EC, also known as the Unfair Commercial Practices Directive, aims to protect consumers from misleading or aggressive marketing practices across the European Union. It establishes rules that prohibit companies from using false information or deceptive tactics to sell products and services. The directive ensures that consumers can make informed choices by promoting honest advertising and fair business practices. It covers various sectors and emphasizes the importance of maintaining a trustworthy marketplace, ultimately enhancing consumer confidence and fostering fairness in commercial relationships.