Unfair Business-to-Consumer Commercial Practices

Unfair business-to-consumer commercial practices refer to deceptive or misleading actions that businesses use to influence consumers inappropriately. This can include false advertising, hidden fees, or high-pressure sales tactics that trick customers into making purchases they wouldn't otherwise consider. Such practices undermine consumer trust and can lead to financial loss. Regulations exist to protect consumers from these unfair practices, ensuring they receive honest information and fair treatment when buying goods or services. The goal is to create a transparent marketplace where consumers can make informed choices.