Third wave coffee movement

The Third Wave coffee movement is a trend that elevates coffee from a simple beverage to an artisanal experience. It emphasizes high-quality beans, often sourced directly from farmers, and highlights unique flavor profiles. This movement focuses on meticulous brewing techniques, such as pour-over and cold brew, to enhance the coffee’s inherent characteristics. It seeks to educate consumers about the origins and cultivation of coffee, promoting sustainability and ethical practices. Overall, Third Wave coffee celebrates craftsmanship and appreciation for coffee, much like fine wines or craft beers.