Direct Trade

Direct Trade is a purchasing approach where coffee roasters buy coffee directly from the farmers or producers, bypassing traditional middlemen or brokers. This method fosters transparent relationships, ensuring farmers receive fairer prices and better support. It often emphasizes quality, sustainability, and ethical practices, allowing roasters to better understand the coffee’s origin and unique characteristics. For consumers, Direct Trade can result in higher-quality coffee with a story behind it, while farmers benefit from increased income and long-term partnerships. Overall, it promotes a more equitable and transparent supply chain in the coffee industry.