Swiss design

Swiss design, also known as Swiss Style, emerged in the 1950s and emphasizes simplicity, clarity, and functionality. It uses clean lines, grid layouts, and a limited color palette, prioritizing readability and visual harmony. The approach often incorporates sans-serif fonts and avoids unnecessary ornamentation, making the design user-friendly and effective for communication. Originating in Switzerland, this style has influenced graphic design, typography, and product design worldwide, promoting a modern aesthetic that values precision and practicality. Renowned designers like Max Miedinger and Armin Hofmann have contributed to its legacy, shaping how visual information is presented.