"Die neue Typographie"

"Die neue Typographie," translated as "The New Typography," is a design movement that emerged in the early 20th century, primarily associated with modernist graphic design. It emphasizes clarity, functionalism, and the effective use of typography in communication. Advocates, like Herbert Bayer, rejected ornate styles in favor of sans-serif fonts, asymmetrical layouts, and a focus on visual hierarchy. This approach aimed to enhance readability and convey information more efficiently, reflecting the modern zeitgeist and the changing nature of society. It has significantly influenced contemporary design practices in print and digital media.