Typographic principles

Typographic principles refer to the guidelines that ensure written text is clear, readable, and visually appealing. These include choosing appropriate fonts, sizes, and spacing to enhance understanding. Good typography balances text and space, making it easy for the reader to follow and absorb information. It involves careful attention to alignment, contrast, hierarchy, and consistency. Well-applied principles help convey the intended message effectively and create an engaging visual experience, whether in print or digital formats. Essentially, typography is the art of arranging words in a way that is both aesthetically pleasing and functional.