The International Typographic Style

The International Typographic Style, also known as Swiss Style, is a design approach that emerged in the 1950s, emphasizing simplicity and clarity. It features a grid-based layout, sans-serif fonts, and a focus on asymmetry, often using bold colors and photography. The style aims to communicate ideas quickly and effectively without excessive decoration. It values functionality over aesthetics, ensuring that the design serves a purpose, making it widely used in graphic design, advertising, and publishing. Its clean, modern look remains influential in contemporary design practices.