Neue Grafik

Neue Grafik was a Swiss design group active in the 1950s and 1960s that promoted modern, experimental graphic design. They challenged traditional styles by emphasizing bold layouts, clear typography, and innovative use of color. Their approach focused on conveying messages effectively through visual clarity and visual experimentation, blending art and communication. Neue Grafik aimed to create functional and aesthetically engaging designs while advancing the ideas of the International Typographic Style (Swiss Design). Their work influenced modern graphic design, emphasizing simplicity, grid-based layouts, and the importance of visual hierarchy.