Swiss Style

Swiss Style, also known as International Typographic Style, is a design approach that emphasizes clarity, readability, and order. Originating in Switzerland in the 1950s, it uses clean layouts, grid systems, and a disciplined use of typography and color to create visually balanced and rational designs. This style favors simplicity and often features a minimalist aesthetic, with a focus on functional communication. Its principles are applied in various fields like posters, logos, and websites, ensuring that the message is easily understood without unnecessary decoration or complexity.