Helvetica (typeface)

Helvetica is a widely recognized typeface, created in 1957 by Swiss designer Max Miedinger. Known for its clean, modern lines and neutral appearance, Helvetica is often used in signage, branding, and design because it is easy to read and versatile. It embodies the principles of Swiss design, emphasizing clarity and functionality. Over the years, Helvetica has become an iconic font, often associated with professionalism and modernity. Its popularity has led to numerous variations and adaptations, making it a staple in graphic design and typography worldwide.