Neue Haas Grotesk

Neue Haas Grotesk is a type of modern sans-serif font designed in the 1950s, known for its clean, neutral, and highly readable appearance. It was created by graphic designer Max Miedinger and initially named Helvetica, became widely used worldwide for its clarity and versatility. Neue Haas Grotesk is its precursor, maintaining similar characteristics but with subtle differences in letter shapes that influence its tone and visual rhythm. It is favored in branding, signage, and digital media for providing a professional, unobtrusive look that conveys modernity and neutrality without distraction.