International Typographic Style

The International Typographic Style, also known as Swiss Design, is a graphic design approach that emphasizes clarity, readability, and order. It uses clean lines, grid systems, and a limited color palette to create balanced and organized layouts. This style prioritizes function, ensuring the message is easily understood without unnecessary decoration. Developed in Switzerland during the mid-20th century, it has influenced modern design by promoting simplicity, precision, and a focus on typography as a primary communication tool. Its principles are widely applied in advertising, information design, and digital interfaces, fostering effective and efficient visual communication.