Indian Tea Association

The Indian Tea Association (ITA) is a professional organization that represents the interests of the tea industry in India, the second-largest tea producer globally. Established in 1881, the ITA works to promote the growth and sustainability of tea production, support farmers, and address industry challenges. It provides a platform for communication among stakeholders, offers research and development assistance, and advocates for policies that benefit the tea sector. The association also helps in marketing Indian tea and enhancing its quality, ensuring it remains competitive in both domestic and international markets.