Experimental Analysis of Behavior

Experimental Analysis of Behavior (EAB) is a scientific approach within behaviorism that focuses on observing and measuring how behaviors are influenced by environmental factors. Researchers conduct controlled experiments to understand the principles of learning, reinforcement, and behavior change. By manipulating variables and observing reactions, EAB aims to uncover the rules governing behavior, providing insights that can be applied to education, therapy, and behavioral interventions. This method emphasizes rigorous data collection and analysis, highlighting the relationship between behavior and context rather than relying on introspection or subjective reports.