
Edward L. Deci
Edward L. Deci is a psychologist renowned for his research on motivation and human behavior. He is best known for developing self-determination theory, which explains how people are motivated by their innate needs for autonomy (control over their actions), competence (ability to succeed), and relatedness (connection with others). Deci's work highlights the importance of intrinsic motivation—doing things because they are personally rewarding—over external rewards like money or praise. His insights have had a significant impact on education, workplace management, and health, emphasizing that fostering autonomy and internal motivation leads to better engagement and well-being.