De Beers

De Beers is a company known for its prominent role in the diamond industry. Founded in the late 19th century, it has been influential in diamond mining, trading, and marketing. De Beers helped shape consumer perceptions of diamonds, particularly through successful advertising campaigns that established diamonds as essential symbols of love and commitment, especially for engagements. The company has also been involved in various ethical considerations surrounding diamond sourcing, particularly regarding conflict diamonds. Today, De Beers continues to be a major player in the global diamond market, focusing on sustainability and responsible sourcing.