diamond sales

Diamond sales involve the buying and selling of diamonds, primarily for jewelry. The market is driven by factors like quality (assessed through the "Four Cs" – carat, cut, color, and clarity), branding, and supply chain dynamics. Major players include miners, manufacturers, retailers, and online platforms. Historically, diamond sales have been influenced by marketing campaigns emphasizing emotional connections, particularly for engagement rings. However, trends are shifting with the rise of lab-grown diamonds, which offer a more affordable and ethical alternative. Overall, the diamond market is shaped by consumer demand, cultural significance, and economic conditions.