Service Quality in Tourism

Service quality in tourism refers to the overall experience and satisfaction a traveler receives from various services, such as accommodations, transportation, and attractions. It encompasses factors like reliability, responsiveness, assurance, empathy, and tangible aspects like cleanliness and facilities. High service quality enhances a tourist's enjoyment, ensuring they feel valued and well cared for. Positive experiences can lead to repeat visits and recommendations, while poor service can diminish the travel experience. Therefore, service quality is crucial for the success of tourism businesses and the overall appeal of a destination.