
Five Dimensions of Service Quality
The five dimensions of service quality are key factors that determine how customers perceive a service. They include: 1. **Reliability** – delivering consistent and dependable service as promised. 2. **Responsiveness** – being prompt and willing to help customers when needed. 3. **Tangibles** – the physical aspects like facilities, equipment, and appearance. 4. **Assurance** – conveying trust, confidence, and competence through staff knowledge and professionalism. 5. **Empathy** – providing caring, personalized attention that makes customers feel valued. Together, these dimensions help businesses improve customer satisfaction and loyalty.