Parasuraman

Parasuraman is a renowned researcher known for his work in service quality and customer satisfaction. He co-developed the SERVQUAL model, a framework used by organizations to measure how well their services meet customer expectations. His work emphasizes understanding the gap between what customers expect and what they perceive they receive, helping businesses improve service performance. Parasuraman's insights are widely used in marketing, management, and service industries to enhance customer experiences and build stronger relationships.