sampling plan

A sampling plan is a strategy used to select a smaller group (sample) from a larger population, allowing us to gather insights without needing to examine everyone. By carefully choosing this smaller group to represent the larger one, researchers can make informed conclusions about the entire population. Sampling plans often include guidelines on how to select participants, the size of the sample, and how the data will be collected and analyzed. This approach is widely used in fields like market research, opinion polling, and scientific studies to ensure results are meaningful and reliable.