Organizational Identity

Organizational identity refers to how a company or organization views itself and how it wants to be perceived by others. It encompasses its values, beliefs, and mission, forming a sense of purpose and uniqueness. This identity shapes the organization’s culture, influences employee behavior, and guides decision-making. It helps establish a brand and distinguishes the organization from its competitors. Overall, organizational identity is crucial for fostering loyalty among employees and customers and plays a vital role in achieving long-term success.