The Organizational Identity Theory

Organizational Identity Theory explores how a company or organization defines itself and how it wants to be perceived by others. It considers the shared values, beliefs, and characteristics that shape an organization's culture and influence its behavior. Essentially, it’s about how an organization sees its purpose and role in the world, and how that sense of identity affects its decisions, relationships, and performance. A strong organizational identity can create a sense of belonging among employees and help the organization stand out in a competitive market.