Karl Weick

Karl Weick is a distinguished organizational theorist who studies how organizations create meaning and adapt to change. He is best known for his concept of "sensemaking," which describes how people interpret and give meaning to confusing or complex situations to act effectively. Weick emphasizes that organizations are dynamic, constantly processing information and adjusting their actions based on new understandings. His work highlights the importance of communication, leadership, and flexible thinking in managing uncertainty, making his theories valuable for improving organizational performance and resilience.