Interest-Based Bargaining

Interest-Based Bargaining (IBB) is a negotiation approach that focuses on the underlying interests of the parties involved, rather than their initial positions. Instead of aiming to win or defeat the other side, IBB encourages collaboration to find solutions that satisfy the needs and concerns of everyone. This method promotes open communication, helps identify shared goals, and fosters mutual respect. By focusing on interests rather than fixed demands, parties can create more effective and lasting agreements, ultimately strengthening relationships and improving outcomes for all involved.