Fisher and Ury

Fisher and Ury are experts in negotiation who developed the "principled negotiation" method, outlined in their book "Getting to Yes." They emphasize focusing on the underlying interests behind positions, rather than fixed demands, to reach mutually beneficial agreements. Their approach encourages collaboration, separating people from the problem, and creating options that satisfy both parties. This method aims to achieve fair, durable solutions by emphasizing clear communication, understanding each other's needs, and working together constructively—rather than adversarial tactics that can damage relationships.