Ury's Principles

Ury's Principles, developed by negotiation expert William Ury, focus on strategies for effective negotiation and conflict resolution. They emphasize understanding and respecting all parties' needs, fostering collaboration over competition, and seeking mutually beneficial outcomes. Key principles include separating people from the problem, focusing on interests rather than positions, and generating options for mutual gain. Ury advocates for maintaining a positive relationship during negotiations and suggests using objective criteria to evaluate solutions. By applying these principles, individuals can navigate disputes constructively and find resolutions that satisfy everyone involved.