mutual gains approach

The mutual gains approach to negotiation focuses on finding solutions that benefit all parties involved, rather than one side winning at the other's expense. It encourages open communication to understand each other's needs and interests, aiming to create agreements where everyone gains value. By collaborating and sharing information, negotiators work together to reach a fair deal that satisfies both sides, fostering trust and long-term relationships. This approach contrasts with win-lose strategies, emphasizing cooperation and shared benefits.