Fisher–Ury method

The Fisher-Ury method, developed by economists William Fisher and Frank Ury, is a negotiation strategy used to reach agreements without conflict. It emphasizes cooperation over competition by encouraging open communication about each party's interests rather than just their positions. This approach allows negotiators to explore creative solutions that satisfy the underlying needs of all involved. By focusing on mutual gains, the Fisher-Ury method promotes understanding and collaboration, making it easier to craft win-win outcomes in negotiations, whether in business, diplomacy, or personal disputes.