Agenda Setting
Agenda setting is a communication theory that explains how media influences public perception by highlighting certain issues while downplaying others. Essentially, it involves the process by which the media determines which topics are considered important for public discussion. When topics receive extensive coverage, they become prominent in people's minds, shaping what they think about and discuss. This doesn't tell people what to think, but rather what to think about, thereby influencing the public agenda and, ultimately, policy decisions and societal priorities.
Additional Insights
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Agenda-setting refers to the process by which media outlets and influential figures shape what topics are considered important in public discourse. By highlighting certain issues while downplaying others, they influence what the public thinks about and prioritizes. For example, extensive media coverage of climate change can make it a top concern for citizens and policymakers. Ultimately, agenda-setting doesn't tell people what to think, but it helps determine what people think about, guiding public conversations and perceptions of urgency regarding specific issues.