Issue Attention Cycle

The Issue Attention Cycle describes how public interest in a social or political issue rises and falls over time. It starts with a period of heightened awareness and concern, often due to media coverage or major events. This is followed by a peak of engagement before attention wanes as people become weary or distracted by new issues. Eventually, the issue may resurface, either through renewed media focus or a related event, re-igniting public interest. Understanding this cycle helps explain why some important issues fade from view while others remain persistent in public discourse.