Salience

Salience refers to the quality of being noticeable or standing out in a given context. It involves how certain information, features, or stimuli attract our attention because they are relevant, distinctive, or meaningful relative to other surrounding elements. In everyday life, salient features are those that immediately catch our eye or mind, helping us prioritize what’s important. In psychology and marketing, salience explains why some products, messages, or details are more memorable or influential because they are more prominent or relevant to us at that moment.