framing

Framing refers to how information is presented and structured, which influences people's perspectives and decision-making. It's like viewing the same object from different angles—each perspective highlights certain features while downplaying others. In communication, framing can shape opinions and attitudes by emphasizing particular aspects of a situation, problem, or choice. For example, describing a glass as "half full" versus "half empty" changes how someone perceives it, even though the actual amount of liquid is the same. Essentially, framing shapes understanding and responses by the context and emphasis given to information.