William McDonough

William McDonough is an influential American architect, designer, and sustainability advocate known for his work in promoting environmentally responsible design. He co-authored the book "Cradle to Cradle," which proposes a design framework that emphasizes creating products and systems that mimic natural processes, aiming for a circular economy where waste is eliminated. McDonough’s design philosophy encourages innovation that prioritizes sustainability, efficiency, and the health of both people and ecosystems. Through his architectural projects and consulting work, he has inspired businesses and governments to adopt more sustainable practices in their operations and building designs.