McDonough Braungart Design Chemistry (MBDC)

McDonough Braungart Design Chemistry (MBDC) is a consultancy that focuses on sustainable design practices. Founded by architect William McDonough and chemist Michael Braungart, MBDC promotes the idea of "cradle to cradle" design, which encourages creating products that are not only environmentally friendly but also beneficial to human health and the ecosystem. Their approach emphasizes using safe materials, minimizing waste, and fostering a circular economy, where products can be reused and recycled rather than disposed of. MBDC collaborates with businesses to integrate these principles into their product development processes, aiming for innovation that supports sustainability.