Michael Braungart

Michael Braungart is a German chemist and environmentalist known for his innovative ideas on sustainability. He co-developed the concept of "Cradle to Cradle," which promotes designing products and systems that are not only environmentally friendly but also regenerative. This approach encourages using materials that can be fully recycled or safely returned to nature, fostering a circular economy. Braungart's work challenges traditional industrial practices by emphasizing that human industry can enhance the environment rather than deplete it, aiming to create products that are beneficial for both people and the planet.